Nike approached Premier Fixtures to develop, engineer and install an in-store display, that was designed by Nike, to showcase its signature line of basketball footwear, apparel and accessories. Here was a fantastic opportunity to create a total environment to inspire and connect with players on a personal level with Nike House of Hoops, a new, in-store branded concept shop.
The project required a unique perspective, one that captured an aura of greatness while still factoring in budget, engineering, manufacturing and planning for an aggressive installation rollout across the US and Canada in conjunction with Footlocker.
This ambitious goal was achieved through a combination of robust program management and on-site installation and the use of custom materials in the fixtures including red oak wood, custom wood stain, suede and leather, acrylic, and anodized bronze powder coat finish for the metal work. Recessed lighting was also employed to create gallery-like illuminated showcases for products and branded inspirational statements and provide an engaging visual and tactile environment that is open, airy, sleek and inviting.
* All photos courtesy of Mo Daoud